Products and services

Innovation drives everything we do — and everything we do has a singular focus on helping people achieve financial independence. We push beyond the status quo to deliver outstanding products, service excellence and retirement solutions that others can't — or won't.


From interacting with our call center to working with a relationship manager, we strive to provide service excellence.

  • Call center
  • Relationship management
  • Individualized training

Our innovative tools can help your clients engage their participants and manage their plan more easily.

  • PartnerLink®
  • PlanVisualizer
  • Plan Service Center
  • Participant website
  • Proprietary recordkeeping platform
Investment options

Your clients can take their plan to the next level with our customized investment products and service solutions.

  • Capital preservation solutions
  • Target date funds
  • Risk-based funds
  • Guaranteed income solutions
Plan administration

Your clients can easily manage their plan by tapping into our industry knowledge and expertise.

  • Administrative services
  • ERISA and non-ERISA
  • Regulatory and compliance
Customized retirement strategy2

We can assist your clients in meeting their fiduciary obligation and helping their employees invest their retirement savings.

  • Managed accounts
  • Online tools and guidance
  • Online advice
Empower Select

Give your clients in growing organizations more value for less in a convenient, ready-to-go-plan design

  • EmpowerUp
  • Empower MORE
  • 1,000+ investment options
  • Plan Sponsor Center
Enhanced benefit services

We can help your clients create a benefits program that is tailored to the needs of their employees.

  • Nonqualified deferred compensation plans
  • Defined benefit plans
  • Total benefit integration
Retirement solutions

We offer industry-leading solutions for consolidating assets and protecting the tax-deferred status of employee funds for those who join or leave a company.

Public policy

It's our responsibility to serve as your advocate and to influence positive change in Washington, D.C., regarding retirement issues and regulations.

1 PLANSPONSOR Defined Contribution Survey — best-in-class Awards, October 2015

2 Empower Retirement Advisory Services is offered by Advised Assets Group, LLC (AAG), a federally registered investment adviser and wholly owned subsidiary of Great-West Life & Annuity Insurance Company. More information about AAG can be found at

Not all product offerings and services are available in all states or to all plan sizes and types. Please contact your Empower Retirement representative to determine what is available for your situation.